After
launching Coca-Cola, Sprite, and Fanta in the market in Affordable Small Sparkling Package (ASSP) in 250
ml, Coca-Cola takes another meaningful step in Bangladesh by launching two
iconic beverages - Coke Zero and Sprite Zero, in a pack size of 250 ml, in the
innovative Affordable Small Sparkling Package (ASSP)
format. These ASSP bottles are being manufactured by Coca-Cola bottling
partners Coca-Cola Icek (CCI) and are available across the country.
Priced accessibly at a special introductory rate of BDT 15, this initiative is designed to provide consumers with access to premium, no-calorie beverage options. The ASSP bottles expansion showcases Coca-Cola Bangladesh’s transformative journey towards building a greener future.
Affordable Small Sparkling Package (ASSP) represents the transformative advancement in the beverage sector, thoughtfully designed to cater to the evolving preferences of today's price-conscious and responsible consumers. This innovative packaging allows for smaller, cost-effective options while maintaining the highest standards of quality and taste. Earlier introduced in Bangladesh by Coca-Cola in 2021, ASSP has been used exclusively for the 250 ml and 400 ml packaging of Coca-Cola, Sprite, and Fanta.
Shadab, Managing Director, Coca-Cola Icek (CCI) stated, “At Coca‑Cola Icek, we are committed to making our products available in ways that match the diverse needs of consumers across Bangladesh. The launch of Coke Zero and Sprite Zero in the ASSP 250ml format means that more people can enjoy their preferred choice of beverages in a convenient size, at an affordable price and in an eco-friendly packaging. We are proud to work closely with Coca‑Cola Bangladesh to bring these new options to the shelves of stores, E&D outlets, and other distribution points across the country.”
Key attributes of ASSP are that it is thoughtfully engineered to use a minimal amount of plastic. ASSP bottles are an eco-friendly option for consumers. Through advanced packaging technology, the ASSP bottles ensure that beverages such as Coke Zero and Sprite Zero retain signature freshness and superior taste for an extended duration. They are designed with modern lifestyles in mind - the compact and lightweight packaging offers unmatched portability and ease of use. Moreover, a promotional accessible price point of BDT 15 appeals to a broader audience, and caters to diverse consumer groups.
Coke Zero and Sprite Zero in ASSP format are now available across the country in different general stores, and local markets.
About Coca-Cola
Coca-Cola has been operating in Bangladesh for over six decades. Our portfolio of brands includes Coca-Cola, Diet Coke, Sprite, Fanta, Kinley Water, Kinley Soda, Coca-Cola Zero Sugar, Sprite Zero Sugar . The Coca-Cola Bangladesh System comprises of a bottling entity, namely, Coca-Cola Bangladesh Beverages Limited (CCBB) and an independent authorized franchise bottler, namely, Abdul Monem Limited (AML). Coca-Cola system currently employs more than 1200 people directly and indirectly provide support to over 21000 people. In 2022, Coca-Cola was the first to introduce 100% recycled PET bottles in the country. Since its inception in 2022, Coke Studio Bangla has more than 4 million YouTube subscribers, and in just two seasons the platform has popularized celebrating Bangla music and culture, globally by accumulating more than 750 million views on YouTube alone, attracting listeners from more than XX countries. The Coca-Cola system in Bangladesh and The Coca-Cola Foundation (TCCF) play a significant role in supporting Bangladesh to achieve Sustainable Development Goals (SDGs) set by the United Nations. As part of creating a World Without Waste, TCCF partnered with SR Asia and Cordaid on two projects to establish circular economy titled, IMPACT-GE & RESILIENT in Dhaka South & North City Corporation along Narayanganj City Corporation. The organization also partnered with 2030WRG, WaterAid and Water & Sanitation for the Urban Poor (WSUP) to drive Water Stewardship in the country. The foundation also partnered with United Purpose to empower rural women through Women Business Centre across the country and to date supported more than 100,000 women entrepreneurs.