Dhaka, 13 December, 2016: VLCC, a scientific weight management solutions, skin and
haircare treatments, beauty services and personal care centre, plans to start
skill development project in Bangladesh.
In
an interaction program held at Hotel Le Meridien Dhaka, yesterday, Vandana
Luthra, founder of VLCC, hoped to start the project from next year.
Vandana
said, VLCC is working in more than two lakh stores in 121 cities in thirty
countries. VLCC started its journey in 2011 in Bangladesh. Now it plans to
launch skill development project in Bangladesh with people’s great response.
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| VLCC Founder and Vice Chairman Vandana Luthara |
She said, “Bangladesh has been a
top priority country for us. In recent years, Bangladesh has been on a robust
growth path. With a large middle-income group, the country represents a huge
opportunity for beauty and wellness brands like VLCC to further expand its
presence to reach a much larger customer base. Especially when it comes to
making the people of Bangladesh more healthy, and training the youth in the
lucrative domain of beauty and grooming services, VLCC sees itself.”
She further added, “At VLCC, our focus has always been on service
delivery and as a reinstatement of the same, we have recently launched a money
back assurance scheme for our customers. In addition, to make digital payments
accessible for a wide section of our customers, we have in place a several
modes of digital payment gateways and mobile wallets with EMI options. All of
these measures are aimed at making the VLCC customer more empowered than ever
before.
A report said, nearly one in five
married women in Bangladesh are overweight and the prevalence is much higher in
urban areas than in rural villages[1].
Obesity is also closely linked with diabetes and at present, one in every 11
persons or 8.3 per cent of the adult population is diabetic putting Bangladesh
at the 5th position in global ranking[2].
A high body mass index and ‘hidden’
visceral fat causes underlying medical conditions such
as Hypertension, Hypothyroid, PCOS, Diabetes, Arthritis and even some
types of cancers. Obesity is greater in urban areas, and women are more
affected than men. Not just that, obesity among children and adolescents too is
rising rapidly. Last month, VLCC celebrated 15 years of its Anti-Obesity day
with the ‘Stand-up campaign’ – a public awareness initiative that encourages
people to be more active in their daily lives through the simple act of
standing up. VLCC’s Anti-Obesity campaign has evolved into a larger movement,
which has gained momentum as a public health campaign.
About
VLCC
Founded by Mrs. Vandana Luthra as a
beauty and slimming services center in 1989, VLCC Health Care Limited was
incorporated in 1996. It is recognized in India and abroad for its comprehensive
portfolio of beauty and wellness products and services that enable it to enjoy
consumer trust. VLCC has over 4,000 employees, including professionals such as
doctors, nutritionists, physiotherapists and cosmetologists.
In terms of the scale and breadth of
operations, VLCC is one of the largest companies in the beauty and wellness
services industry. Its operations are spread out across India and 13 countries
in South Asia, South East Asia, the GCC Region and East Africa. This includes
Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman,
Bahrain, Qatar, Kuwait and Kenya.
The company also operates VLCC
Institutes of Beauty & Nutrition that have grown to become India’s largest
chain of vocational education academies in the beauty and nutrition training
segment, training nearly 10,000 students annually and offering courses in
multiple disciplines.
For more
information, please visit – www.vlccglobal.com
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