University Campuses sway to Airtel-Yonder Music beats

Robi has started a campaign to visit 10 university campuses with a view to introduce the largest digital library of local and international music: Airtel-Yonder Music app to the students. The campaign started on 22^nd January and is expected to continue till the second week of February.

Through this campaign, 10 universities are competing with each other over the number of activation of the Airtel-Yonder Music app; accordingly the universities will be ranked. The participating universities in the campaign will then be fighting for the opportunity to host a concert in their own campuses. At the end of the campaign, top four universities will be identified based on the number of music app activation and presented with Airtel-Yonder concert.

During the campus visits the Airtel-Yonder team is also familiarizing the students with various features of the music app. Free discounted food coupon of Krespy Kremery are also being distributed against the Airtel-Yonder music app activation during the ongoing campus visits.

Customers don’t need to pay any extra charge to enjoy the digital music on Airtel-Yonder music app. Anyone having Airtel’s internet packs can use this app through android and iOS device.

ABOUT AIRTEL BRAND OF ROBI

Airtel is a global brand of Bharti Enterprise of India- world’s third largest mobile phone operator in terms of subscriber base. Axiata Group of Malaysia and Bharti Enterprise of India had agreed to merge their respective operations in Bangladesh on January 28, 2016. Following the approval of the Hon’ble High Court of Bangladesh, Robi as the merged company began its commercial operation from November 16, 2016. As part of the merger between Robi and Airtel, Robi was granted license to use Airtel brand in Bangladesh for the customers having 016 number series.

ABOUT ROBI AS THE MERGED COMPANY

Robi Axiata Limited is a joint venture between Axiata Group of Malaysia, Bharti Airtel, of India and NTT Docomo Inc., of Japan. Axiata holds 68.7% controlling stake in the entity, Bharti holds 25% while the remaining 6.3% is held by NTT Docomo of Japan. It is the second largest mobile phone operator of Bangladesh with approximately 32.2 million active subscribers. The company provides widest network coverage to 99% of the population with over 13,900 on-air sites of which over 8,000 are 3.5G sites. Robi is the first operator to introduce GPRS and 3.5G services in Bangladesh. The company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas. Robi, as a socially responsible brand, has taken up a number of flagship Corporate Responsibility initiatives in the areas of ICT-Education, Health and Environment with a view to contribute towards the sustainable development of the country.