UC Browser launches its first Bangla version
Dhaka, 18th February, 2016 – UCWeb Inc., the maker behind UC Browser, the world’s No.2 mobile
browser with
19.97% market share (per StatCounter), today introduce the Bangla Version of UC Brower
for the first time for all of its users.
The UC browser
today (Thursday, Feb 18, 2016) arranged a press conference at a hotel in the
city to announce the launching of the Bangla version during the historic month
of language movement amid presence of Catherine Huang, marketing director of emerging
markets of UCWeb and other high officials from the company.
Catherine Huang said:
“We launched world’s first Bangla version of mobile browser in December 2015.
After two months test, we bring it as a gift to all the Bangladeshi users on
the special occasion of the International Mother Language Day. This is a new
step of UC Browser to cater to Bangladeshi users’ needs and preference and a
testament to our commitment to the market.”
UC Browser’s
Bangla version was brought forth on the basis of a June 2015 survey finding,
which concluded that 37% of users prefer Bangla, the first language of more
than 98% of the population, as the interface language. UC Browser team acted on
the finding and launched the Bangla version for UC Browser 10.7.8 in December
2015, which makes UC Browser first of its kind to have a Bangla version.
According to a recent
user research in the universities of Bangladesh, UC Browser Bangla version is
warmly welcomed by its users. “I like UC Browser more after switching to its
Bangla version. It makes me feel valued as an UCer by its team. With my mother
tongue, I can get access to information more easily on UC Browser,” said
Karibul Hasnat, a student at Ahsanullah University of Science and Technology.
UC Browser is now
No. 1 mobile browser in 4 populous emerging markets, China, India, Indonesia
and Pakistan. In Bangladesh, its popularity has been increasing rapidly and its
Daily Active Users grew by 109.2% in the past year of 2015. “The popularity is
attributed largely to our in-depth localization strategy including serving
users local content and services. Bangladesh is an important South Asia market.
The launch of Bangla version is just the first step to connect more Bangladeshi
users to the world. We will continue to improve our product and provide better
content and services”, said Kenny Ye, managing director of UCWeb International
Business Department.
About UCWeb
UCWeb Inc. (UCWeb), an Alibaba Group company, is a leading
provider of mobile internet software and services. Since its inception in 2004,
UCWeb's mission has been to provide better mobile internet experience to people
around the world. The flagship product of UCWeb, UC Browser, is available on
more than 3,000 different models of mobile devices from over 200 manufacturers,
and is compatible with all mainstream operating systems. Serving users in more than
150 countries and regions around the world, UC Browser is now available in 11
languages including English, Russian, Indonesian, and Vietnamese. Additional
information about UCWeb and UC Browser can be found at www.ucweb.com.