UC Browser signs deal with Twitter and Microsoft Bing for cricket content aggregation
March 10, 2016 –
UC Browser, a flagship product with 30% market share in Bangladesh
(according to StatCounter) from UCWeb, a business within Alibaba Mobile
Business Group, has joined hands with Twitter and Microsoft Bing to provide a
mobile gateway to all things cricket ahead of the all-exciting cricket season
through the debut of a revamped UC Cricket, which is part of a broader plan to
ride on the digital content trend and shape how content will be consumed on
mobile Internet.
The Revamped UC Cricket: An all-in-one
cricket content aggregation platform
UC
Browser, Twitter and Bing have a huge user base in the country. The partnership
aims to reshape the digital cricket content landscape. According to the
partnership, Twitter will provide live, public, and conversational content
related to cricket matches on UC Cricket such as trending Tweets of cricketers,
and exclusive Twitter-only content from official cricket team accounts such as
native videos, Periscopes, Vines, and photos. Moving forward, UC Browser and
Twitter are exploring deeper integrations around the cricket season to make the
UC Browser experience always-on throughout this exciting cricket season. Bing,
a leading search engine of Microsoft, will provide predictions to upcoming
games via Bing Predicts.*
Besides,
UC Browser brought a brand new UC Cricket for Bangladeshi users in the end of
February 2016. This new version of UC Cricket is specially designed for
Bangladeshi users with new interface and local cricket content, such as live
scores, headlines of most popular matches in Bangladesh and cricket guessing
games.
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| Brand new UC Cricket is specially designed for Bangladeshi users |
Big vision on Digital Content
Consumption and Aggregation in Bangladesh
With
the booming development of mobile internet, Bangladesh will witness a
significant increase in different formats of media being consumed online such
as video, photos, live streaming, social interaction, and so on. With such
landmark partnerships in the industry, UCWeb aims to address the key challenge
faced by users and partners i.e. content discovery and navigation for users and
content distribution by publishers & partners.
Commenting
on the content strategy, Kenny Ye, Managing Director of UCWeb
International Business Department said, “As a mobile browsing tool, a
content aggregation and distribution platform, UC Browser now provides news,
cricket content, movies, video and music for Bangladeshi users. Our cooperation
with Twitter and Bing is going to reshape the digital cricket content
landscape, considering the modalities of our cooperation and scale of our
combined user base. This partnership is going to offer the right mix of content
for all cricket lovers ahead of the upcoming cricket season. In the future, we
hope to bring more convenience in Bangladeshi people’s daily life by making it
possible to do shopping, train status inquiry, mobile recharge, ticket bookings
and much more on UC Browser. ”
Ravichandran
Bhaskaran, Head of Business Development, South Asia for Twitter
said, “Twitter is your connection to live culture, so the perfect place to keep
up with all the latest from the cricket games, and share your excitement with
other fans. Last year, this saw the IND vs PAK World Cup match generated close
to 1.7 million Tweets in a single day. The partnership with UCWeb will extend
the best Tweets from the most exciting moments of every match by fans, players,
and commentators to a larger and new cricket-loving audience throughout the
season.”
Sundar
Srinivasan, GM of Bing
Search commented, “We are excited to be a part
of this unique collaboration with UC Browser that aims to make the user's
cricket experience more exciting and seamless. Bing will provide consumers data
and stats on cricket games. Cricket lovers can also follow Bing Predicts to
find out which team is likely to win a particular match. Last year, 83% of the
predictions made by Bing Predicts for the world cup matches were accurate, and
with the integration with UC Browser, we are excited that many more users will
enjoy this unique analytical feature on Bing.”
*
Twitter integration is already live on UC Cricket. Bing integration with UC
Cricket to go live from soon.
About UCWeb
UCWeb
Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and
a leading provider of mobile internet software and services. Since its
inception in 2004, UCWeb's mission has been to provide better mobile internet
experience to people around the world. The flagship product of UCWeb, UC
Browser, is compatible with all mainstream operating systems. Serving users in
more than 150 countries and regions around the world, UC Browser is now
available in 11 languages including English, Russian, Indonesian, and
Vietnamese. Additional information about UCWeb and UC Browser can be found
at www.ucweb.com.
About
Twitter
Twitter (NYSE: TWTR) enables everyone to
create and share ideas and information instantly, without barriers. The service
can be accessed at Twitter.com, on a wide variety of mobile devices and via
text message. Available in more than 35 languages, Twitter has more than 320
million monthly active users. For more information, visit discover.twitter.com or follow @Twitter
About
Bing
Microsoft Background: Founded in 1975,
Microsoft (Nasdaq “MSFT”) Microsoft is the leading platform and productivity
company for the mobile-first, cloud-first world, and its mission is to empower
every person and every organization on the planet to achieve more. Microsoft
set up its India operations in 1990. Today, Microsoft entities in India have
over 7,000 employees engaged in sales and marketing, research and development,
and customer services and support across ten Indian cities – Ahmedabad,
Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai and Pune.
