Bangladeshis save Tk
3.3B in data costs with Opera Mini
Dhaka,
Bangladesh - March 28, 2016: Opera Mini saved 10,829TB of data for mobile users
in Bangladesh in 2015 thanks to the browser's unique compression technology,
according to findings from Opera's "State of the Mobile Web" report.
That amount of data is worth ৳3.3 billion BDT
(1GB costs ৳300 BDT, on average), equivalent to 42
million USD.
Opera Mini shrinks data to as little
as 10% of its original size and is the most popular web browser for
Bangladeshis to access the internet from mobile devices. The app is available
with a Bengali user interface and also renders
websites with Bengali content, a very useful feature for users who are more
comfortable browsing in their native language. The report gives insights into
the surfing habits of mobile web users in Bangladesh.
Findings
from Opera’s State of the Mobile Web report:
Facebook
leads mobile-web usage
Eight out of every ten webpages viewed
by Opera Mini users from their mobile phones are from Facebook. The site also
contributes to 65% of all data that is used by Opera Mini users in Bangladesh.
Social networking’s popularity is followed by searching with Google and
checking out cricket updates from Cricbuzz.
Smartphone
users exceed basic phone users
More than half of Opera Mini users in
Bangladesh use smartphones. The breakup of mobile OS's is as follows: 53%
Android, 45% Java and MRE, 2% iOS and Windows Phone. Samsung and Symphony are
the most popular brands of Android smartphones that are used. Nokia is popular
among basic Java phone users.
Bangladeshis
have a ferocious appetite for local news
An analysis of the top 50 most-visited
sites in Opera Mini in Bangladesh shows that a whopping 42% of them are news
sites. This high interest in reading local news content is a unique
characteristic of Bangladeshi users as compared to mobile users in other Opera
Mini markets. Download portals make up 21% of the 50 most-visited sites, and
social networking sites 14%.
“Bangladesh is now among our top-five
largest markets of Opera Mini users globally. Over the last few years, we have
seen fast growth in the number of mobile internet users. Social networking is
one of the major reasons that drives usage, but the availability of affordable
Android handsets and efforts taken by local mobile operators has also
contributed significantly to this growth,” says Sunil Kamath, Vice President
for South Asia & Southeast Asia at Opera.
“Our goal at Opera has always been to
make the internet accessible to more people in more places, across devices and
mobile network conditions," Kamath says. "We are happy to enable
faster browsing for users in a cost-efficient way.”
Opera Mini is free app. It is
available for download on Google Play, the App Store, Windows Store and m.opera.com.
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Top
10 - Most visited websites
1.
Facebook
2.
Google
3.
Youtube
4.
Prothom-alo
5.
Cricbuzz
6
Ekhanei
7.
Wikipedia
8.
Bdnews24
9.
Wordpress
10.
Ntvbd
|
Top
10 - Most used handsets
1.
Samsung Galaxy S Duos 2 S7582
2.
Nokia 111
3.
Symphony Xplorer W68
4.
Samsung Galaxy J1
5.
Nokia 2700 C2
6.
Symphony Xplorer P6
7.
Nokia 5130 XpressMusic
8.
Nokia C1-01
9.
Symphony Xplorer W68Q
10. Symphony Xplorer W69Q
|
About
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matter most to them. Opera also helps publishers monetize their content through
advertising and advertisers reach the audiences that build value for their
businesses, capitalizing on a global consumer audience reach that exceeds 1
billion.
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